Tech
Vijay Usurumarthi
December 5, 2022
YouTube always had both like and dislike buttons way back from the beginning. The reason for this...
The great reset of social media algorithms
4 min read
Vijay Usurumarthi
November 10, 2022
Prologue If you’re scrolling through Instagram or Facebook, you might have been noticing content that you are...
BeReal – The new viral social media app that goes against everything that made social media popular
3 min read
Vijay Usurumarthi
September 25, 2022
The social media age Social media has become so deep-rooted in today’s day and age, it might...
Vijay Usurumarthi
August 30, 2022
Amazon launched its very first smartphone called, fire phone, in 2014. It positioned itself as a lifestyle...
Vijay Usurumarthi
August 29, 2022
All the major tech companies have their voice assistants. Google has Google Assistant, Amazon has Alexa, Apple...
Business
Vijay Usurumarthi
October 15, 2022
Netflix has always been adamant about not having ads on its platform through the years. But now,...
Why did Apple launch its own credit card
3 min read
Vijay Usurumarthi
September 27, 2022
If you hear the name Apple Inc, most of us would think of iPhone or iPod, or...
How do free games even make money?
4 min read
Vijay Usurumarthi
September 18, 2022
Ever since smartphones became mainstream and app stores started gaining prominence, mobile apps and games have exploded....
Vijay Usurumarthi
September 11, 2022
Pixar is the first animated studio that made a feature-length computer-animated film, Toy Story. It was released...
Vijay Usurumarthi
September 10, 2022
Juicero was a Silicon Valley start-up that made cold press juicers and was launched in 2016. It...
Branding
Vijay Usurumarthi
August 11, 2022
What’s the first thing that comes to your mind when you hear the word Google? It’s most...
Marketing
Deprivation Marketing – How Got Milk? became one of the most successful ad campaigns of all time
2 min read
Vijay Usurumarthi
August 25, 2022
The fall in consumption of milk Dairy has been a staple diet in human history for centuries....
Vijay Usurumarthi
August 19, 2022
What’s this Frappuccino Effect According to the analysis of the real estate data from Zillow, published on...
Ingenious marketing behind Minions that made it the top-grossing animated franchise of all time
3 min read
Vijay Usurumarthi
August 18, 2022
Movie spin-offs or sequels for minor characters are pretty rare. But when Minions The Movie came out...
Vijay Usurumarthi
August 12, 2022
How important is Product Pricing The primary goal of every single business is to influence consumer behavior...
Trends
Vijay Usurumarthi
August 13, 2022
But what is a neobank? Unlike traditional banks which have physical branches across the country, a neobank...